Working From Home Spurs Ad Block Rates to Rise

Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. Buoyed by the work-from-home trend, the rate of ad blocking on desktops in the U.S. reached 27% by the end of the second quarter this year, according…