What Early Access To OpenAI’s Sora Has Taught David Droga About Creativity

CANNES, France–Ad veteran David Droga is one of the few people with the keys to OpenAI’s text-to-video tool Sora, and it’s already reshaping how he thinks about creativity. “Not all creativity is worth saving,” said the CEO of Accenture Song in conversation at the Cannes Lions Festival with OpenAI chief technology officer Mira Murati. “The…