Reese’s Use Sight Gags to Promise a ‘Big Change’ in Super Bowl Teasers

Hershey has launched two short videos in the run-up to its Super Bowl 58 campaign for legacy brand Reese’s, using over-the-top sight gags to tease a “big change” to its beloved product. The company won’t specify what that “big change” is just yet, but the creative from independent agency Erich & Kallman aims to make…