Pinterest Is the Latest Offering AI-Powered Media Buying Tool, Called (Naturally) Performance+

Pinterest is introducing Performance+, its version of AI-powered media buying tools similar to Meta Advantage+ and Google Performance Max. “The key difference with Performance+ campaigns from traditional campaigns is the setup is optimized to drive the maximum performance possible for advertisers on Pinterest with significantly less effort,” Pinterest’s CRO, Bill Watkins told ADWEEK. Pinterest’s ad…