Oreo’s Pac-Man Collab Calls on Consumers to ‘Chase Playfulness’

Continuing its collaborations with established pop-culture franchises such as Batman, Super Mario and Pokemon in recent years, Oreo revealed a linkup with 1980s gaming classic Pac-Man. The campaign for the Mondelez International-owned brand promotes the tagline “Chase Playfulness.” It is led by a 20-second hero film that sees office workers playing the role of Pac-Man…