NBCUniversal Fast-Tracks Live Event Audience Insights for Advertisers

Live events create urgency for viewers, and NBCUniversal wants its audience insights to have that same urgency. Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCU is announcing accelerated first-party audience capabilities to improve live event programming for marketers and drive ad effectiveness with new insights. “When you take a step back and…