McDonald’s Cafe Spinoff CosMc’s Is a Smart Nostalgia Marketing Play

The McDonald’s universe is expanding with CosMc’s: a spinoff brand rooted in nostalgia that will serve pick-me-up snacks and coffee. Described by the fast-food chain’s president and chief executive, Chris Kempczinski, as a beverage-focused restaurant, “with all the DNA of McDonald’s, but its own unique personality,” CosMc’s is set to launch in 10 locations throughout…