The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry. In this episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca…
LISBON, Portugal — On Web Summit’s PandaConf stage, Qualcomm chief marketing officer Don McGuire and Code and Theory CEO Dan Gardner spoke with Adweek about introducing AI to the marketing organization. Opening with a video summarizing Qualcomm’s future-looking AI applications, which include seamlessly scheduling a day out with a friend, consumer product design and innovation,…
While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s position in AI dominance, industry analysts tell Adweek. Altman’s move to Microsoft capped a whipsaw weekend that began Friday with the co-founder and CEO of OpenAI being ousted…
At its best, social media can be a space for fun and creativity. This is what you’ll find when watching Eric Sedeno’s content on TikTok and Instagram. Sedeno may be known for his funny TikTok videos, but he started out with a career in graphic design. Along with growing a community across social platforms, he…
Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their products’ FDA-approved use. To coincide with World Psoriasis Day on Oct. 29, Dermavant released a Snapchat Lens themed to its product Vtama that opens an augmented reality mini-game where the user’s character can walk across the roofs of stores with…
As Pepsi winds down celebrations of its 125th year, it has called in a big celebrity partner to “think small.” The cola brand tapped longtime partner and former National Basketball Association legend Shaquille O’Neal to front a new campaign for its mini can. The creative is both a juxtaposition to the retired 7’2″ baller’s height…