As the next wave of attention metrics evolves, brands like Domino’s and Expedia Group are going beyond simply measuring attention to using tools to identify new audiences and understand the content and messaging that resonates, ultimately leading to more effective campaigns. Contextual ad-tech firm GumGum, which last year acquired attention-tracking vendor Playground xyz and its…
The salutation of “We’re back!” doesn’t have the best track record in American popular culture. It was the line uttered by the evil spirit that grabs poor little Carol Anne in Poltergeist III. Advertising aficionados might recall that “We’re back” was also the slogan originally pitched to Apple in 1997–one that Steve Jobs proclaimed “stupid,”…
Sin City might be where large-scale advertising is catching a glimpse of its future, creating spectacle and generating awe to capture attention. Since September, Sphere has attracted advertising from Microsoft’s Xbox, Sony, the NBA, Aston Martin and Heineken with activations using the building’s programmable LED exterior that’s become a whole new attraction for local and…
For myriad personal and complex reasons breastfeeding can be tough or even impossible. That’s why, although the World Health Organization (WHO) recommends exclusive breastfeeding until six months, just 40% of infants are fed this way globally. All moms will know the mantra that “fed is best,” and baby bottles have come a long way since…
Elves certainly don’t belong on shelves in the first Christmas ad from global travel brand TUI. In a bid to reach travelers before the New Year vacation booking frenzy, the advertiser has unveiled a high-energy spot that shows what really happens when Santa Claus flies off to deliver presents on Christmas Eve. The hero ad…
Have you ever had someone complain about you to others, but never actually talk to you about it? It’s frustrating! Similarly, Gen Z feels annoyed when marketers try to appeal to them without actually speaking with them. That’s where JUV Consulting comes in. JUV was founded in 2016 by three close friends, and has since…