McNugget Buddies, a collection of McDonald’s Happy Meal toys introduced in 1988, are making a comeback after more than 25 years through a collaboration with DJ and comedian Kerwin Frost. The Kerwin Frost Box launches in the U.S. and select global markets on Dec. 11, along with a TV commercial from lead creative agency Wieden+Kennedy…
When auto brand Ford partnered with Euphoria and The White Lotus star Sydney Sweeney to launch a women’s workwear collection in March, items began selling out in less than 36 hours. The success inspired the brand and Wieden+Kennedy New York to expand on the partnership, with a campaign aiming to break barriers for women in…
It’s the most wonderful time of the year: Spotify Wrapped season. For all those who observe the annual tradition, it’s time to delve into your 2023 listening habits. Did Beyonce or Taylor Swift dominate? How many times you hit play on “Flowers” by Miley Cyrus? Were you the only person who made an unhinged playlist…
Technology is at the heart of innovation. That’s the case in every industry, including marketing. In a world of artificial intelligence and automation, how can you and your brand rise up above the noise? Adweek’s fifth annual NexTech summit took place Nov. 14-15 in New York. Attendees, both in-person and virtual, heard from marketers and…
If a business is looking for growth, it helps to define that term before chasing it. Do you want a whole lot of new customers who’ll drive traffic and head count, but may only buy your product once? Or do you simply want people who know and love your products to feel comfortable buying more…
It’s perhaps not surprising that understanding the implementation of artificial intelligence is top of mind for most marketers going into 2024, replacing sustainability as they look for a more optimistic year ahead. According to Serviceplan Group’s fifth annual CMO Barometer, which questioned 767 marketing decision-makers across 11 countries and was produced alongside the University of…