Middle managers are the key to healthier, more connected and more productive workplaces, as well as more satisfied employees–the kind who stay with an organization to grow their careers. No one at marketing and creative agencies uses the term “middle managers.” However, the director-level creatives and account leads who occupy the layers between executives and…
Elon Musk’s “Go f*ck yourselves” statement to advertisers leaving X has been defended by the social media platform’s chief executive (CEO) Linda Yaccarino, who said that the owner was stating the position of the company. Writing a post on X that included a video from the now infamous interview, Yaccarino said: “Today, Elon Musk gave…
Over 200 private businesses–including major brands like Google, LVMH, Mastercard, Microsoft and Unilever–will have a presence at this year’s 28th annual United Nations climate summit, which kicks off today in Dubai. But after climate activists criticized Coca-Cola’s sponsorship last year, many household names have chosen to keep a lower profile at the event–participating in panels…
In this week’s episode, hosts Cathy Hackl and Lee Kebler catch up from a long holiday break. Kebler got iOS17 and talks about the personal voice print. Hackl explores a Lego Discovery Center and discusses Lego teasing a Fortnite collab. Hackl and Kebler discuss game data in games like Fortnite and user tools. Hackl and…
To increase public interest in South Korea’s cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government and woomihope.org to recreate a royal ceremony from 1887 in augmented reality. Visitors to Gyeongbokgung Palace in Seoul will be able to experience the Joseon Dynasty’s royal court ceremony originally…
As part of its continued efforts to reach tweens, milk processor education program MilkPEP partnered with agency Gale to launch a series of milk jingles created in partnership with Beacon Street. The jingle campaign includes sponsored content from influencers including Savanah Moss, Charli D’Amelio and others, as well as an augmented reality Snapchat Lens inspired…