Embarking on a bold journey, Barry’s has launched 84 studios in 14 countries, setting the stage for an even more ambitious goal: skyrocketing from 84 to 200 studios across the U.S. by 2030. What could be seen as a daunting target represents a thrilling adventure for the brand’s global CEO, Joey Gonzalez. Under his leadership,…
The culture and entertainment publisher BuzzFeed Inc. has been granted an additional 180 days to raise the price of its stock above $1, according to SEC filings. The publicly traded media company had originally received a notice of delisting from the Nasdaq on May 31 warning the publisher that it had 180 days, ending on…
A year after Netflix launched its ad-supported tier, the streamer feels confident enough in its foundation to dive into custom co-branded creative on the platform, giving brands new opportunities to reach additional audiences–something marketers have been searching for since the tier debuted. Netflix partnered with Geico for co-branded creative that brings the Geico Gecko and…
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New Yorker, Details and Wired, as Chief Revenue Officer. The senior…
Beauty business Avon has named its chief marketing officer Kristof Neirynck as its new chief executive following the departure of Angela Cretu after 25 years, although she will continue to work with the business as an adviser. Neirynck will take over the role from Jan. 1 after two years of running the marketing for the…
As though there wasn’t already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad buyers more reasons to consider stopping their investments on the platform. Musk called out Disney CEO Bob Iger at The New York Times’ DealBook Summit on Wednesday, as well as saying that advertisers leaving the…