If the CEO of Impossible Foods, Peter McGuinness, wrote a primer on marketing, a few of his first tenets might be: Never alienate the American heartland, and don’t wag your finger at folks who love their burgers and chops. McGuinness, speaking at the Adweek X conference in Los Angeles Monday, admitted that plant-based meat brands…
As 2023 draws to a close, Adweek’s annual roundup of the year’s best ads is a celebration of something that may seem simple: creativity. But anyone who does creative work knows the struggle of it, the days that feel like drudgery–and how remarkable it feels to break through. When we looked back on the work…
Media company Bustle Digital Group (BDG), home to a portfolio of lifestyle publishers including Nylon, Bustle and Fatherly, is on pace to generate between $136 million and $144 million in revenue this year, according to three people familiar with its commercial health. The revenue range represents a 10% to 15% decline from 2022, when the…
Google is now giving buyers more tools to avoid ads showing up next to unsavory content following the findings of an Adalytics report last week, Adweek has exclusively learned. The Adalytics report examined a lesser-known pocket of Google inventory called the Search Partner Network (SPN). This network includes publishers who use Google’s search interfaces on…
Despite inflation easing, global advertising spending is set to grow at a lower rate next year than initially expected, with two forecasts expecting a deceleration to mid-single digits. Released in November, marketing data firm WARC predicted that advertising spending would rise by 8.2% in 2024 from a modest 4.4% in 2023. However, two new reports…
With a twist highlighting the impact artificial intelligence-produced content could contain, a campaign from beauty retailer Sephora also examines the ongoing treatment women may suffer across various walks of life, not just within their homes. Created by Media.Monks, the “mAI colpevoli” (Never Guilty) campaign focuses on three women telling their stories directly to the audience…