This year, hundreds of brands have decided to celebrate the holidays with Disney. Today, the company exclusively revealed to Adweek that around 100 additional advertisers have signed on for Halloween and holiday sponsorships since the beginning of October, which is an increase of 7x over the last two months. According to John Campbell, vp of…
Early next year, Amazon will introduce advertising across the content within its Prime Video platform, becoming one of the last major players in streaming to do so. The initiative will be supported by IPG Mediabrands after agreeing to a three-year partnership across the various countries in which the platform is rolled out. The news of…
Historically, X (formerly Twitter) has grappled with subpar ad products. That, coupled with the lack of a closely aligned sales team, could find the platform missing out on one of its highest revenue-driving periods, the Super Bowl. X’s former ability to drive real-time conversations with moments such as Brand Bowl winners–which highlighted the best-performing brands…
Actor Wilmer Valderrama knew when he joined NCIS seven years ago that some members of prestige Hollywood might question his decision. “If you’re an actor and you do a procedural show, I mean, that’s like, elephants go to die. Right?” Valderrama said on stage at the Adweek X event in Los Angeles this week. “That’s…
In marketing, identifying the next big thing is often treated as an exercise in analyzing trends. That can be effective, sure. But have you ever noticed how, against all odds, someone, somewhere in our community manages to make a data discovery that solves a problem or creates a new opportunity because they followed a hunch?…
Ever-increasing scrutiny of brands’ sustainability practices and a more challenging economic environment are prompting brands to find better solutions for one of the biggest problems in online shopping: returns. And with the holiday season in full swing, retailers are gearing up for the busiest returns season of the year. By streamlining logistics through third-party partners,…