Throughout 2023, Niantic’s 8th Wall AR platform expanded to offer developers new tools for creating web-based augmented reality experiences. To highlight these tools and celebrate the holiday season, 8th Wall created a variety of holiday AR experiences for both developers and the public to try. To start, the Ask Santa Anything experience combines the platform’s…
On this week’s episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss rock band KISS’s retirement and their plan to leave the music to their avatars. They also discuss digital currencies inside games and how 86% of boys and 59% of girls ask for digital currencies for Christmas. They segue into the…
Pop culture moments can sell a can or bottle of Coca-Cola as effectively as the product inside. Since February 2022, the Coca-Cola Creations platform has used a blend of musicians, designers and technology to drop a series of limited-edition flavors around the world. Coca-Cola pulled in artists including Ava Max, Rosalia and Marshmello to set…
To help brands better reach consumers, augmented reality tech company Blippar launched its web-based AR ad units called AR Units. People can interact with these AR ad units without leaving a webpage or downloading an application. The ads can use both the front- and rear-facing cameras on a device and can feature a variety of…
UPS marketing chief Kevin Warren is leaving the company after nearly six years, with a legacy of building a culture of diversity and inclusion while supporting a turnaround of the courier. Warren, who joined from Xerox in 2018 after three decades with the printing services business, was responsible for all U.S. and international marketing at…
The McDonald’s universe is expanding with CosMc’s: a spinoff brand rooted in nostalgia that will serve pick-me-up snacks and coffee. Described by the fast-food chain’s president and chief executive, Chris Kempczinski, as a beverage-focused restaurant, “with all the DNA of McDonald’s, but its own unique personality,” CosMc’s is set to launch in 10 locations throughout…