When The Creative Circus announced it was closing in 2023, it was yet another nail in the coffin for portfolio schools, which have seen fewer students because of high prices. Virginia Commonwealth University has now acquired The Creative Circus and wants to make it more inclusive for undergraduates looking to get into the industry, and…
Increasingly, brands are working to forge direct contracts with their ad-tech partners, a relationship traditionally managed by their agency. While brands in-housing programmatic capabilities have been going on for years, owning the direct contract is an increasingly in-vogue tactic to gain oversight of the programmatic supply chain and more control of campaign data. But it’s…
The introduction of tags–similar to other platforms’ hashtags–to Threads has made the platform more discoverable for marketers, but a smaller audience base is still holding back more investment. Recently released globally, text-based tags work like hashtags on other platforms. However, there are several differences. Instead of limiting the topic tag to just one word, users…
The business news publisher Morning Brew, which operates a portfolio of newsletters catering to professionals in industries ranging from finance to healthcare, announced two key changes to its executive leadership team on Monday, according to an internal memo seen by Adweek. Publisher Jacob Donnelly, who has served in the role since 2019, will be leaving…
For all of the advancements and enhancements we’ve seen take center stage, sometimes it feels like we’ve time-traveled back to pre-pandemic circa 2019. Over the course of three years, under the worst conceivable circumstances, we proved that there were new and different ways to work, shining light on the possibility of much needed, long overdue…
In 2024, Papa Johns wants to celebrate the culture of pizza, and it’s tapping The Martin Agency to handle those responsibilities. Earlier this year, the brand hired Mark Shambura, the former CMO of MOD Pizza, to lead the brand as CMO. He’s focused on capitalizing on the brand’s premium positioning in the category, and do…