BBH founder Sir John Hegarty admits that “a moment of madness” led him and his wife, Philippa Crane, to buy Domaine de Chamans in 2002. It wasn’t in their plan to become owners of the 54-acre, south-facing vineyard, which bathes in golden sun at the foothills of Montagne Noire, just outside Carcassonne in France. “We…
Gympass typically considers murder the antithesis of its B2B marketing strategy, but there were arguments for an exception. The corporate wellness platform’s entire purpose is to help its 15,000 global clients–including Aflac, SoFi and ActivisionBlizzard–create a healthier, decidedly living workforce. It regularly boasts that the 2 million employees subscribed to its services–which feature offerings from…
It’s OK to be jealous in the ad industry. Seeing amazing work from other agencies can make any creative say “I wish I had done that,” and there’s nothing wrong with being a little covetous. The Jealous List is back for another year, with a look at some of the best spots of 2023. We…
It’s hard to believe that Google has only been around for 25 years, considering how ubiquitous it has become since its 1998 debut. For the brand’s annual Year in Search platform, imagining what the future holds means looking back at yesterday’s trends. Last year’s campaign centered on users searching for new ways to change and…
On this week’s episode, Cathy Hackl and guest host Lee Kebler discuss how educators are incorporating artificial intelligence into homework assignments, prompting Hackl to emphasize the importance of parents engaging in conversations with their children about AI. Notably, the EU takes the spotlight as the first governing body to enact laws regulating artificial intelligence. Shifting…
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. Last week, Pinterest vp of retail Carrie Sweeney discussed the…