What makes a great influencer? Danielle Bernstein of WeWoreWhat believes it’s all about authenticity and staying true to yourself. With over 13 years of experience as an influencer, Bernstein has always been transparent with her audience. This allowed her to build trust and longevity when releasing or promoting products. Bernstein joins Matt Britton in the…
To promote the theatrical release of Aquaman and the Lost Kingdom on Dec. 22, Warner Bros. partnered with AR tech company Zero10 to bring the latter’s AR Mirrors to select movie theaters across Los Angeles and New York. Moviegoers will be able to stand in front of the AR Mirrors to try on Aquaman’s costume…
Retail is staring in the face of a massive transition. Before the pandemic, retail was already locked in competition with online sales, forcing brands to navigate a nimble balancing act. But when stores shut down, either temporarily or permanently, during 2020 and 2021, online shopping emerged as the de facto victor. And now here we…
The affiliate network Howl, one of several technology platforms powering the $16 billion affiliate marketing industry, has struggled for years to consistently pay its publishing partners, racking up millions of dollars in delinquent payments and bottlenecking a key source of publisher revenue, according to interviews with executives at four commerce media operations. These overdue payments…
Arguably the world’s most famous burger, the McDonald’s Big Mac is a fast-food icon that probably rivals the celebrity status of Taylor Swift and Beyonce in global relevance and awareness. So the McDonald’s team in Sweden decided to treat it like a celebrity and give it its own autograph, too, developed using fan-powered data and…
Forty years ago, Americans kicking off the holiday shopping season decided to kick one another instead. It was a doll they were all after, and most would stop at nothing to get it. In Charleston, W.Va., 5,000 shoppers began fighting over the 120 dolls that the Hills department store had in stock. “They knocked over…