If you’ve spent any time on the internet dodging messages from random strangers offering financial windfalls, or texts and emails from suspicious “customer service agents” alerting you to an issue with your account, this new scam prevention campaign from Cash App may be as triggering as it is entertaining. The “If It’s Weird For Real,…
American Express is ending its B2B year as it began: making big moves for small businesses. The last quarter has received special attention from Amex since 2010, when it launched Small Business Saturday as a counter to big-box Black Friday shopping. For this year’s 14th installment, it introduced the Door to Shop Small augmented reality…
When there’s good news and bad news, tradition says you start with the positive, so here goes: 40 U.S. states are now part of the legal green rush–with conservative-leaning, Republican-led Ohio recently approving recreational cannabis sales–and a record 70% of the American public supports legalizing weed. Meantime, the federal Department of Health and Human Services…
Artificial intelligence took the front wheel in car rental firm Zipcar’s latest campaign, saving time on audience research and driving more people to its site to use its services. Zipcar’s second “Zip If” campaign in the U.S. aimed to boost top-of-funnel brand awareness. The campaign ran from June to September this year and aimed to…
French media company Vivendi is exploring a potential break of the business, which includes advertising network Havas and TV network Canal+ Group, in a bid to fuel growth. The company, led by Vincent Bollore, chairman of Vivendi, announced it is exploring splitting its various interests following the listing of Universal Music two years ago. Known…
Only days in, Disney+’s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on Disney+ beta launch to bundle subscribers, bringing a Hulu hub to Disney+ and giving users access to thousands of movies and shows from the Hulu library without having to leave the app. The beta version…