Adweek’s Experiential Awards 2023
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Artists Embrace Augmented Reality During Miami Art Week
Each December, Miami Art Week draws art lovers to art fairs, galleries and other exhibitions in the sunny South Florida city. This year, many artists incorporated augmented reality technology into their works, with some of these activations created by AR platform Art House. To support environmental conservation, the Eden Roc Miami Beach Hotel partnered with…
These Provocative Ads Highlight the Choice Many Women Still Lack in a Sea of Options
Deciding on the right souvenir to take home from a trip or what to eat for lunch may sometimes seem like a tough choice, but a provocative campaign from MSI Reproductive Choices and agency Uncommon Creative Studio contrasts those options with the lack of choices many women have when it comes to their own bodies….
An Independent Havas Could Lead to Structural Changes and Acquisitions
With French media company Vivendi’s announcement that it’s exploring a sale of Havas–as well as sister company Canal+ Group and stakes in publisher Lagardere and Telecom Italia–could unlock more value for the agency, making it attractive to potential buyers, sources tell Adweek. The potential sale follows the partial sale of record label Universal Music Group…
McDonald’s Transforms Its Paper Bags Into Hand-Cut Art to Encourage Delivery
Food delivery saw unprecedented profits during Covid-19 lockdowns, and the numbers have yet to drop for this $222 billion industry. While the playing field continues to change, chains and small business owners alike are working to meet the growing need. For some brands, that means reminding consumers that delivery options exist. Most fast-food restaurants make…
Watch All the Panels From the First-Ever Adweek X
Adweek’s first-ever Adweek X summit brought together industry leaders from across the country to Los Angeles for a jam-packed event all about the importance of breaking down silos and working with their teams. The summit also included the official reveal of Meta x Adweek’s Creatorverse Exchange, as well as a fireside chat featuring CJ Johnson…