Brands want to be more sustainable, but they’re also under pressure to hit revenue goals in a tough market, and that pressure rolls downhill to agencies, ad partners and publishers. New phrases have emerged to assuage concerned advertisers, like “profit and progress” and “sustainable growth.” The idea that advertisers can hit their goals and be…
The Los Angeles Kings will engage hockey fans in a new way during home games, partnering with Mercury Insurance and creative agency Ayzenberg Group to launch the Where’s Bailey? AR experience at Crypto.com Arena. The augmented reality game challenges fans to find the Kings’ mascot, a lion named Bailey, hiding in a mural designed by…
People often make lofty health resolutions ahead of the New Year, but a new brand platform from Self Esteem Brands’ Anytime Fitness encourages just focusing on the basics that will make life a little better. The “Train for Your Life” campaign from agency Mischief @ No Fixed Address launched with two hero spots. One shows…
This holiday season, ecommerce pet retailer Chewy has been in the giving spirit, fulfilling wishes for tens of thousands of pets across the country through its “Chewy Claus” program. But the popular campaign–now in its second year–has been a gift to the brand as well, providing it with real-life, heartfelt stories that have connected with…
There was plenty to celebrate for the advertising and marketing industry in 2023, from taboo-busting creative work to media innovation and leaps in technology. However, some are ready to leave this year in the rearview mirror. As marketers look forward to 2024, we would be remiss not to reflect on some of the PR crises…
Instagram has made public the number of times a post is shared–a metric that previously brands and creators could only see on the platform’s backend–indicating the growing importance of sharing as a success metric. Adweek and several other sources noticed the metric appearing alongside the paper plane share icon earlier this year, with one source…