At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they’ll take away into the next. One word has dominated our conversations reflecting on 2023: resilience. A fitting 2023 word, that. Marketing organizations and creative agencies have had to be especially resilient as they…
Digitally-native brands–diversifying away from performance platforms like Meta and Google–are finding success in a decisively analog, famously brand-building medium: linear television. Five-year-old direct-to-consumer (DTC) diaper brand Coterie started investing in linear television in fall 2022, said Ankur Goyal, vp of growth at the company. The channel boasts a cost per acquisition (CPA) that is competitive…
The retail landscape has changed. Now, deals are spread throughout the year, and inflation-conscious shoppers are saving more than they’re spending. Will brands see the boost they need this holiday spending season? Or did Black Friday and Cyber Week turn out to be more of a whisper than a bang? In this special edition episode…
Disney+ is looking to introduce even more consumers and brands to the wonderful world of advertising in 2024. It’s been a big first year for Disney+’s ad tier, with the streaming plan increasing user engagement 35% from March to September 2023 and 50% of new Disney+ sign-ups heading to the ads plan, according to Rita…
On this week’s episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss Hackl’s finished manuscript for her fifth book written with a previous guest, Irena Cronin, called Spatial Computing: An AI-Driven Business Revolution. Kebler thinks spatial computing will be a tech pillar over the next few years, and the duo discuss what…
Shattered attendance records. Skyrocketing viewership. Exploding revenue. There might not be a hotter sport in the U.S. than NCAA women’s volleyball, and media partners and brands are falling over themselves to participate. “The hardest part is making sure we have room for everybody,” Jacqueline Dobies, vp of revenue and yield management at ESPN, told Adweek….