TV was weird this year. In 2022, television output increased to 599 scripted series–the most of all time, according to FX’s annual tally. But thanks to two separate Hollywood strikes delaying productions and postponing airdates, that record is in no danger this time around. Still, as the headline notes, at least 10 shows have aired…
For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Spooked, and fearful of marketers tightening their purse strings yet again, a lot of agencies resorted to layoffs. Meanwhile, several accounts went into review. It’s been a tragic year…
Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years–destructive raccoons, talking camels, joyful piglets, gleeful woodchucks and Pinocchio–only two have been in multiple spots and only one had its own sitcom. Most people think of the Gecko when they…
Comedy and entertainment media company Literally Media acquired men’s lifestyle and entertainment title Mel Magazine from Recurrent Ventures Friday, according to Literally Media CEO Oren Katzeff. Literally Media, which is owned by Israeli venture capital firm 44 Ventures, financed the acquisition internally but wouldn’t share the price. “With Mel, we have a dedicated brand, loyal…
The breathless excitement around generative artificial intelligence since OpenAI introduced ChatGPT in November 2022 has spurred a crop of vendors and tech partners dressing up their tech as AI, causing frustration among marketers who are grappling to understand how best to meaningfully implement the tech. Gen AI is expected to attract investments of more than…
Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social platforms. Through The Creatorverse Exchange program, brands and creators were able to go beyond the traditional channels and have a direct line straight to each other. Earlier this year, Meta and Adweek partnered together to…