To build buzz for its new VNL line of long-haul semi trucks, Volvo Trucks stripped a model of all its brand markers and parked it at a high-traffic rest stop with no context except the hashtag #WhatTheTruck. For its first campaign as Volvo Trucks’ agency of record, North Carolina-based shop Baldwin& hid mics and cameras…
TV Advertisers can finally take a break from traditional 30-second ad breaks. Today, GroupM, WPP’s media investment group, announced the launch of its Ad Innovation Accelerator, a program focused on evolving traditional ads and creating more engagement between advertisers and audiences. “We want to make sure that we’re positioning clients for success in this space,…
After a challenging 2023, BuzzFeed Inc. will face a series of financial hurdles in the coming months that it will need to navigate deftly to ensure its stability. The company will see $150 million of debt obligations come due in December in the form of convertible notes it raised in June 2021, according to public…
Samba TV’s AI is looking to give brands better ROI. Today, measurement and tech company Samba TV announced that Samba’s AI offering, a suite of generative AI and machine learning technologies, will allow brands to accurately and quickly measure the impact of exposure for paid media, product placements or even sponsorships across linear and streaming…
In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are obsessed. With an estimated spending power of $360 billion and an increasing sphere of influence (41 million Gen Zers will be eligible to vote in the 2024 U.S. elections), it’s little wonder brands are keen…
In a shorter version of the usual podcast, TechMagic starts the year off with an inspiring interview to help you get your creative endeavors going in 2024. Tech and gaming executive, Cathy Hackl and guest host Lee Kebler release their 11th episode of TechMagic, the show that dives deep into today’s tech news and explores…