Many words are ubiquitous in brand language these days but perhaps none is quite so omnipresent as “content.” That reductive, catch-all term that means everything and nothing, and is touted by so many as the way to “connect with an audience” and “build community” (a couple more buzzwords there for you). That’s not to say…
Prime Video’s upcoming ad-supported tier is beginning to take shape. Disney’s Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek. The executive first announced the news on LinkedIn today. Helfand initially joined Hulu in 2018 as its vp and head of advertising platforms before rising to Disney,…
A gadfly has the floor at his local city council meeting, and he’s brought along visual aids to make his point. But his passionate argument has nothing to do with road repairs, zoning permits or other matters often discussed at such gatherings. This man has fried food on the brain, specifically a new product from…
Are you curious about the ever-changing retail landscape? This week on The Speed of Culture podcast, we’re talking to Rick Gomez, the evp and chief food and beverage officer at Target. Gomez has had a unique career path, shifting from law studies to leading marketing strategies at the big box retailer. His experiences at consumer…
‘Tis the season for reflections and resolutions–that is to say, it’s a time for embracing change in all its myriad forms. Making positive adjustments might only require a simple revision of a person’s daily routines. It could, on the other hand, entail upgrading from a pour-over to an espresso machine or filling an apartment with…
Fan engagement platform ARound partnered with spatial computing and augmented reality localization company Immersal to produce a WebAR solution that will allow sports fans to engage with shared AR experiences without the need to download a mobile app. Over the past two years, ARound launched stadium-based AR experiences for the Minnesota Twins, Los Angeles Rams,…