What did Frito-Lay see as the common thread linking Rob Gronkowski, Marshawn Lynch and Troy Polamalu? Football? Sure. Super Bowl champions? Definitely: Polamalu with the Pittsburgh Steelers in 2006 and 2009, Lynch with the Seattle Seahawks in 2014 and Gronkowski with the New England Patriots in 2015, 2017 and 2019 and the Tampa Bay Buccaneers…
If the pressure-tested marketer is honest–no matter how great the diversified, integrated plan looks–the nearly relentless focus on digital media, and the accountability and measurement that come with it, is exhausting. Digital fatigue is real. And these days, due to the seemingly endless quest for greater intel and activation at scale, so is AI fatigue….
Snacking giant Mondelez International, home to names like Cadbury and Oreos, found success using Albertsons Media Collective and Pinterest’s data clean room solution, a collaboration announced at CES last year. From July 5 through Aug. 15, Mondelez’s cracker brand, Triscuit, ran a targeted charcuterie campaign on Pinterest with Albertsons Media Collective, the retail network of…
Cadbury, one of the most well-known British brands, is marking a major milestone by showcasing its role in everyday celebrations over the past 200 years. Its anniversary campaign, “Yours for 200 Years,” leans heavily into nostalgia and remixes a popular ad from 2018, “Mum’s Birthday.” That spot was part of an overhaul of its marketing…
Amanda Richman, who led GroupM agency Mindshare in North America, suddenly left the organization last March and is now joining digital marketing agency Wpromote’s board of directors. The independent shop is known for its specialization in performance marketing, and for its significant growth trajectory. It made Adweek’s list of Fastest-Growing Agencies in 2021, 2022 and…
National Cinemedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off its 2024 competition as the U.S. Representative of the Cannes Lions International Festival of Creativity. Registration begins today and is open through Feb. 2 for advertising, marketing and communications industry professionals who were born on…