Rumors had been swirling for months, but it wasn’t until Monday that Tiger Woods officially announced on social media that his 27-year deal with Nike has ended. “Phil Knight’s passion and vision brought this Nike and Nike Golf together and I want to personally thank him, along with the Nike employees and incredible athletes I…
The revamped Golden Globes was looking to have an award-worthy start on CBS on Sunday, and–against the odds–it might’ve achieved that. The early numbers are in, and Sunday’s 81st Golden Globes averaged 9.4 million viewers on CBS, which is up 50% from last year’s show for NBC. That marks the largest audience since 2020, according…
Director Christopher Nolan designed Oppenheimer with IMAX in mind. He captured the film with IMAX cameras, and only in IMAX theaters will these sequences expand vertically to fill the entire screen. The immersive cinematic experience provided audiences with even greater scope and breathtaking image quality. So how does a marketing team even begin to promote…
WNBA legend Sue Bird is teaming up with Giant Spoon’s Laura Correnti to change the way brands interact in the women’s sports world. Correnti launched Deep Blue Sports + Entertainment in December with the mission of forming the leading agency of record in women’s sports, and the firm has now added Bird as chief strategy…
NBCUniversal’s One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Audience, which the company touts as its next step in cross-platform, audience-based advertising. With the offering, marketers can take advantage of NBCU’s AI-driven planning and activation tech,…
Megan Thee Stallion, aka the “Hot Girl Coach,” has landed in Planet Fitness’ orbit as “Mother Fitness,” and she is here to change fitness for everybody-ody-ody-ody-ody. The Grammy-winning rapper, actor and mental and physical health advocate is the headliner for the company’s “Big Fitness Energy For All” campaign. In the hero spot, “Mother Fitness,” she…