Andy Cohen’s name might indelibly be associated with the dropping of a certain ball in Times Square, but the busy media personality wants to make sure you don’t drop the ball when it comes to your New Year’s resolutions. In “Save Your Resolutions,” a new campaign from Walmart created by agency Deutsch LA, Cohen–who co-hosts…
Continuing its collaborations with established pop-culture franchises such as Batman, Super Mario and Pokemon in recent years, Oreo revealed a linkup with 1980s gaming classic Pac-Man. The campaign for the Mondelez International-owned brand promotes the tagline “Chase Playfulness.” It is led by a 20-second hero film that sees office workers playing the role of Pac-Man…
For those hunkering down at home, avoiding nightclubs and skipping parties, Heineken feels your Dry January-inspired pain. The brand just launched a campaign for Heineken 0.0, its hot-selling non-alcoholic beer, with Welsh soccer legend Gareth Bale that turns a decent word pun into a rallying cry for the sober curious movement. There’s no need to…
Mischief @ No Fixed Address continues its hot streak with another big client win, being named creative agency of record for MGM Resorts. Mischief will be responsible for the entire portfolio of MGM Resorts properties, including Las Vegas hot spots MGM Grand, Aria, the Cosmopolitan and Bellagio, along with global locations in the U.S., China…
The advertising viewer experience is about to get better. Today, ad-tech platform FreeWheel, along with audience research firm MediaScience, released new findings from the Viewer Experience Lab initiative, with the latest report revealing how publishers can optimize ad breaks to create more brand impact and better viewer sentiment. “With so much choice for consumers on…
Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. Two years ago, Disney launched clean room capabilities. The tool’s main use case in advertising is to match brand and publisher first-party data sets in a privacy-safe way, for targeting, activation and measurement….