Flag football and lullabies may never be the same thanks to Pepsi. After a busy 2023 leaning into nostalgia for its 125th birthday, Pepsi is off to a fresh start in 2024 with the launch of a new campaign for its Wild Cherry flavored colas that it hopes will hit the sweet spot with millennials…
Ice cream doesn’t have to be for summer, a 96-year-old brand doesn’t have to be stodgy and Drumstick and its creative agency Opinionated don’t have to be terrified of their first Super Bowl ad. When you’re sincerely happy just to be playing, the Big Game is yours to win. Drumstick actually predates the Super Bowl…
Netflix is rolling out news to make you take pause. Top line During CES this week, Netflix revealed that its ad tier now reaches 23 million monthly active users globally. In addition, the company is adding pause ads in the upcoming months. Between the lines Amy Reinhard, the company’s president of advertising, last gave an…
Last year was officially declared the warmest one on record. Yet humanity has barely changed its behaviors to curb climate change–creating perhaps the greatest horror story of all time. To present the nightmare of a situation, environmental group Greenpeace France has released a series of online films highlighting three destructive climate behaviors, but in the…
Lounging by a crystalline swimming pool is a pretty good way to spend an afternoon, but it’s even better with embellishments like a few chilled cocktails and a giant umbrella for just the right amount of sun protection. The same goes for a long soak in the tub, where scented candles, bath bombs and mixed…
Mastercard developed an inclusive generative AI chatbot catering to the diverse entrepreneurial needs of small and midsized businesses. People can ask Mastercard Small Business AI an array of questions in English and Spanish. Inquiries can span topics around crafting a business plan, exploring available grants for SMBs, guidance on the application process for those grants,…