WhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion global users, while taking control of its narrative amid expansion in the U.S. On Jan.16, the Meta-owned private messaging app released Ugo: A Homecoming Story, a feature-length documentary following brand partner and NBA star Giannis…
The world of work is changing as highly skilled jobs, including the role of the marketer, with the rise of artificial intelligence (AI) set to impact 40% of all jobs and 60% of those within advanced economies. However, the chief executive of the World Federation of Advertisers (WFA), Stephan Loerke, says that marketers are excited…
The small screen didn’t bring the big numbers. After a several-month delay due to the Hollywood strikes, the Emmy Awards on Fox drew the lowest-ever audience for the ceremony. Originally scheduled to air in September, the 75th Emmy Awards went up against NFL playoffs on ABC and ESPN Monday night, and averaged only 4.3 million…
Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison. The agency team relied on market research company MRI-Simmons’ audience data, intending to…
On this week’s episode of Marketing Vanguard, we hear from Kathy Collins, senior vice president and chief revenue officer at appliance service leader Frontdoor. Collins is an accomplished leader with a proven track record for driving growth, innovation and operational excellence. She has broad experience across all facets of strategy and marketing. During the conversation,…
This fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $9.8 billion in the U.S. While the saying “as the U.S. Consumer goes, so goes the economy” conflates spending with a healthy financial system, when we step back and take a closer look at the lives of young…