Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. The brand partnered with legendary rapper Snoop Dogg to use his not-so-secret affinity with cannabis to trick the world into thinking he’d given up “smoke,” only to reveal that he was partnering with Solo Stove to promote…
Gather up some well-worn advertising tropes in the beer category, and the result may include at least a few of the following images: amber waves of grain, kissed by the sun, male bonding, manual labor, communal end-of-day tippling. Beer me, indeed. With just weeks until Super Bowl 58, Liquid Death previews a parade of cliches…
A couple of research scientists are big fans of a fast-growing coffee brand called Goodboybob, but they’d like to put some data behind their opinions. In a new campaign from independent agency Erich & Kallman, the colleagues test their “best coffee” hypothesis with a bizarre control group. Three words: mutant lab rats. Adding to a…
A+E is making ad sales adjustments. Top line Today, A+E Networks announced it’s realigning its ad sales team, adding new team members to strategically bolster its digital, multiplatform and data-driven capabilities. Between the lines With the changes, Toby Byrne joins the company as evp, national ad sales, along with four new vps: April Denn, Jeff…
In 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York, beginning its journey to becoming one of the country’s most recognizable brands. To mark the start of its 75th U.S. anniversary celebration plans, the brand has released a teaser for this year’s Super Bowl campaign,…
Page Six, the celebrity and gossip arm of the New York Post, has spent a year building a new video studio, Page Six Studio, to help the entertainment title dramatically increase the volume of its video content. The project is the latest in a series of efforts undertaken by the Post to position Page Six…