Microsoft reclaimed the top spot as the world’s most valuable company by market capital at the start of the year, overtaking technology rival Apple, thanks to its investments in AI and stable of B2C and B2B brands shifting peoples’ perception. Microsoft reached a new high of $2.887 trillion, with Apple in second place with $2.875…
PARK CITY, Utah–The Sundance Film Festival’s 2024 brand partners are playing a big role on Main Street. It’s tough to travel a single block without spotting an activation. Festival goers can visit DoorDash’s pop-up convenience store, or rest in one of several brand-sponsored lounges. Adobe, Acura, Audible, Canon, Chase, Shutterstock and United Talent Authority all…
To celebrate the release of the 2024 Mean Girls musical movie, Paramount Pictures worked with Snapchat to launch an AR lens collection featuring four augmented reality experiences for fans. The Burn Book Lens places a person’s face on a Polaroid-style photo inside the infamous grudge tome from the Mean Girls films, alongside their name and…
In this week’s episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and head of marketing and interim vp of sustainability Jessica Padula. During the conversation, they discuss Nespresso’s unwavering commitment to sustainability, the collaboration between the CEO and the head of marketing, and the brand’s…
Is Peacock doing its touchdown dance too soon? Over the weekend, NBCUniversal’s streamer delivered the most-streamed live event in U.S. history, with its exclusive NFL Wild Card matchup between the Kansas City Chiefs and the Miami Dolphins averaging 23 million viewers. Immediately, the accolades poured in, with headlines championing Peacock’s success, but experts say those…
In this week’s episode, host Cathy Hackl is at the World Economic Forum in Davos. She’ll share more next week when she’s back on the podcast. In this episode guest host Lee Kebler and producer, Lily Snyder take over hosting duty to discuss the week of AI. Between the Consumer Electronic Show and Davos World…