Skincare has been part of human life since ancient times, with various generations devising their own potions and rituals to achieve a flawless complexion or eliminate acne. Nowadays, many brands like Glow Recipe prioritize celebrating the individuality of their customers, rather than promoting an unrealistic ideal of perfection. Glow Recipe’s simple philosophy is taking care…
As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can reach Hispanic American consumers. And that includes what not to do. “If you’re really trying to figure out how to be a part of the conversation, [don’t] do a Cinco de Mayo, a burrito and…
Klarna, most associated with its buy now, pay later services, is an internationally recognized technology company that has rapidly risen in recognition over the past few years. Part of its success comes down to its strategy of aligning incentives with its consumers, creating a win-win situation for all parties involved in transactions. This has been…
One common misconception in business-to-business markets is that a great product guarantees success. While it’s true that an exceptional product, technology or customer experience can rapidly build your brand in the market’s consciousness, it doesn’t necessarily guarantee it. The real game-changer? The brand behind your product. Recent studies, including the Liquid x Avasta Challenger Index,…
Four Havas agencies are at risk of losing their B Corp status after the holding company won Shell’s media account last year, B Corp’s certifying body B Lab Global has confirmed to ADWEEK. The result could have major implications for a growing movement, spearheaded by activist group Clean Creatives, to urge agencies to cut ties…
Creative consultancy Huge has a new CEO as Lisa De Bonis steps into the role formerly held by Mat Baxter, who led Huge through its structural reorganization and investments in artificial intelligence after taking the reins in 2021. Baxter is leaving the company to return to Australia for “family reasons.” De Bonis previously served as…