Despite efforts to push industry adoption of cookie alternative proposals in Privacy Sandbox, Google’s demand-side platform, Display & Video 360, has not offered its clients any easy way to test Privacy Sandbox, two buyers told Adweek. “We’re really wanting to test, but there’s no opportunity,” said one media buyer, who requested anonymity to discuss sensitive…
Influencer marketing shows no signs of slowing down in 2024 as it continues to prove its worth to brands around the globe. It’s engaging, it works and is cost-effective compared to other channels. It’s no surprise, then, that 82% of marketers report having a dedicated budget for influencer marketing, which has blossomed into a $21…
Apple’s latest “Relax, It’s iPhone” ads offer reassurance to families that the device will help them both capture big moments and also protect their children as they leave home. Like previous installments in the award-winning campaign, the new spots rely on comedy to demonstrate the iPhone’s features. Set to “Goodbye” by Aloe Blacc, “New Driver”…
Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, “Not So Happy Animals,” which uses AR technology to bring animal food logos to life. Starting today, people in the U.S. can visit the Not Happy website on their mobile devices and scan animal logos in the world…
Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people familiar with the efforts. The media company, which includes the publishers Deadspin,…
The world of advertising is never straightforward, with agencies following societal and tech trends to stay relevant and steer clients in the directions their customers are taking. And as the rate of change has steadily increased–helped along by technology–agencies have had to keep up to survive. With generative AI as the latest major disruption in…