Nerds’ first Super Bowl ad will be a “multisensory” experience, according to marketing director Joey Rath. Joining ADWEEK’s Europe brand editor Rebecca Stewart and senior producer Al Mannarino on this week’s episode of Yeah, That’s Probably an Ad, Rath discussed how Nerds’ decision to enter the Super Bowl advertising arena aligns with a recent surge…
It’s all happening in the Nick of time. Top line With a couple of weeks to go before the Big Game, Paramount has sold out inventory on Nickelodeon for its Super Bowl 58 alternate telecast. Between the lines The company first announced Nickelodeon would get an alternate telecast–which ADWEEK is calling a slime-ulcast–in August. Now,…
Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning to customer loyalty programs to stand out. But these programs aren’t a silver bullet. Take Bed Bath & Beyond’s well-known yet generic 20% off coupons, for instance. They’re a classic example of a “loyalty” scheme…
Ahead of Change Your Password Day on Feb. 1, password management software 1Password and Ryan Reynolds’ agency Maximum Effort have teamed up again to help consumers protect themselves from bad actors ready to steal their data. And who better to embody that mission than a spokesperson who knows a thing or two about bad acting?…
Leaving home can provide people with the chance to reinvent themselves. That transformation is especially dramatic in a short film shot on an iPhone for Apple’s seventh annual Chinese New Year campaign. Produced by creative agency TBWAMedia Arts Lab Shanghai, the 15-minute film, “Little Garlic,” follows an insecure girl named Wei who is bullied for…
While most Privacy Sandbox solutions are designed to help the internet ecosystem still operate on Chrome once the Google browser deprecates third-party cookies this year, some proposals aim to maintain the status quo. One such solution, Related Website Sets, is not so much about creating alternative ways to complete a function, but rather allowing cookies…