Goodby Silverstein & Partners has four clients in Super Bowl 58–Kawasaki, Doritos, Mountain Dew and BMW. And it’s not even the first time the San Francisco-based agency has pulled such heavy duty. The buck stops with chief creative officer Margaret Johnson, a 28-year veteran of the agency who has worked on Big Game ads for…
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Veteran creative Jason Bagley stepped away from Wieden+Kennedy nearly four years ago with a plan to teach others and help them excel in the agency world. Now, Bagley has enlisted some of the industry’s top creatives for his project, the Audacious School of Astonishing Pursuits (ASAP). As it launches its latest sessions, Bagley is joined…
When you think of the best Super Bowl ads over the years, what do you think of? Is it Budweiser’s culture-defining “Whassup”? Apple’s iconic “1984”? Or is it something less obvious, like Monster.com’s 2009 “Double Take” or Reddit’s 5-second micro-ad from 2021? Here at ADWEEK, we wanted to know what agency professionals viewed as their…
Doritos is introducing a new brand platform to reach a multi-generational audience with the beginning of a global campaign that will help it redesign the meaning of “bold.” Having introduced the platform “For the Bold” in 2013 with its first global campaign, the PepsiCo-owned snack brand will evolve the line to become “For the Bold…
In this week’s episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand’s remarkable journey, consumer trends and the dynamics of the jewelry industry. During the conversation, Peterson shares her journey from chemical engineering to the CMO role and discusses the multi-generational brand’s founding in a bedroom over…