As in real life, some people in the teaser for e.l.f. Cosmetics’ first national Super Bowl ad are not too thrilled to get an official jury summons. Ronald Gladden, for one, already did his Jury Duty, and RuPaul’s Drag Race contestant HeidiNCloset has “too much stuff to do” to leave her stretch limo and show…
OpenAI introduced @ mention capabilities for custom GPTs within GPT-4, changing how people interact with the generative AI chatbot and making the platform more enticing for publishers. Previously, people could ask ChatGPT questions like, “Stylish summer attire for men,” and receive a generic array of responses based on GPT’s existing training data. Now, the @…
Unilever mayonnaise brand Hellmann’s will continue its battle against food waste with an ad featuring Kate McKinnon, Mayo Cat and Pete Davidson’s yearly cameo in the brand’s Super Bowl ad. The spot tells viewers how the “may-ow” can be used to make new meals out of Super Bowl leftovers. For the fourth consecutive year, Unilever…
Chief among the concerns at the Interactive Advertising Bureau’s Annual Leadership Meeting in Marco Island, Fla., this week is that Google Chrome’s Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Publishers, ad-tech firms and marketers at the event pointed to vague aggregate…
David and Victoria Beckham take center stage in Uber Eats’ Super Bowl 58 campaign–but they don’t seem especially prepared for the gig, going by the brand’s teaser. Back in the spotlight since Netflix released its Beckham documentary in October, David and Victoria are just two of the celebrities who will star in Uber’s fourth consecutive…
Technology publisher TechCrunch laid off around eight staff members Monday, part of a larger restructuring at the title as it seeks to refocus its coverage around the investors, founders and startups of Silicon Valley, according to an internal memo obtained by ADWEEK. The publisher also plans to wind down its paid subscription product, TC+, as…