At $7 million a pop, a national buy in the Super Bowl is a pricey ticket for advertisers. Those who want to save some cash but still get the cache of being in the Big Game opt for a regional or local buy. The tactic lets brands put more precious budget into production while grasping…
Following its launch just one year ago, PepsiCo’s Starry lemon-lime soda will make its Super Bowl debut in 2024 in a 30-second spot starring rapper Ice Spice. Created by VaynerMedia, the “Love Triangle” ad features Starry’s mascots, Lem and Lime, hanging out with Ice Spice as she’s confronted by her “ex,” another brand of lemon-lime…
The Grammys should say a big thanks to Dua Lipa–because its ad sales are levitating. Top line The upcoming broadcast of the 2024 Grammys on CBS is seeing “tremendous demand,” a Paramount spokeswoman told ADWEEK, with sales being “driven by the incredible lineup of performances.” Between the lines The 66th annual Grammys, hosted by Trevor…
Dove’s first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports. The ad, produced by ADWEEK’s Global Agency of the Year Ogilvy, puts on a spotlight on the stat that 45% of girls quit sports because of low body confidence. The spot, titled “Hard Knocks,”…
Drumstick’s first Super Bowl ad introduces its weird mascot, Dr. Umstick, to a wider audience while bringing sweet relief to comedian Eric Andre. As hinted at in the brand’s teaser, which depicted Andre going through airport security, the commercial takes place on a plane, 36,000 feet in the air. However, the journey gets off to…
Two-time Academy Award winner Sir Anthony Hopkins, in a career spanning six decades, has taken on Shakespearean adaptations, superhero franchises, period flicks and crime thrillers. For his latest project, he’s getting under the skin of a different beast, starring as the crimson-red mascot for soccer club Wrexham AFC in a SToK Cold Brew ad airing…