On this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Heidi Cooley, chief marketing officer of Crocs, to delve into the brand’s transformative journey. From embracing quirkiness to fostering authentic collaborations and maintaining a consumer-centric focus, Crocs stands out as a vibrant brand with a global fan base proudly known as…
Ahead of the Season 6 premiere of Love is Blind on Netflix Feb. 14, Netflix partnered with wine company Cupcake Vineyards to release a “Love Is Wine” Chardonnay with AR-enabled labels. Shoppers can scan the QR code under the lid of each bottle of Love Is Wine Chardonnay to launch an augmented reality experience that…
For the past two years, Google has used its Super Bowl spot to tout the capabilities of its Pixel camera, including its Real Tone skin representation feature and the ability to fix mistakes (or delete entire people) in photographs. For 2024, the trend continues, with Google highlighting its Guided Frame accessibility tool in a 60-second…
Every year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique. In this episode of Young Influentials, ADWEEK digital editor and host Colin Daniels sits down with ADWEEK’s social media director, Sami Lambert, and creator marketplace #Paid’s editorial lead (and former ADWEEK social…
In this episode of TechMagic, host Cathy Hackl and guest host Lee Kebler talk about the launch of Apple Vision Pro and continue their conversations around spatial computing. Hackl discusses why she’s excited to be an Apple Vision Pro developer and how she’s ready to have serious conversations about spatial computing and the Vision Pro…
Two measurement rivals are taking things to court. What’s happening On Wednesday, measurement giant Nielsen filed a suit in Delaware District Court against VideoAmp for patent infringement, alleging the rival measurement company violated two technology patents recently issued to Nielsen. The patents relate to the methods and apparatus for determining the duration of viewing sessions….