Both Jenna Ortega and Danny Ramirez are about to learn a valuable lesson from Doritos Dinamita and Frito-Lay during Super Bowl 58: Don’t get between a mascot and their food of choice. During a 60-second ad airing during the third quarter and created by Goodby, Silverstein & Partners, Ortega and well-coiffed, pantsuited Doritos Dinamita brand…
Independent agency Pereira O’Dell is expanding its artificial intelligence lab into a global AI innovation hub, Silverside AI, based in San Francisco and connecting AI startups with brands looking to test and scale AI use cases across media buying and creative optimization. Silverside AI acts as a mentoring incubator for the burgeoning AI startup scene…
Chris Pratt earns himself (and his mustache) the role of a lifetime as he teams up with Pringles for its seventh consecutive Super Bowl ad. A teaser campaign of a picture of a man’s lip sporting a fine mustache was released last month to let social media users speculate on the celebrity who would appear…
Everybody takes bad news differently, and for seven characters in the Super Bowl 58 spot for Reese’s, simultaneous overreaction is the order of the day. After a voice of god narrator suggests the unthinkable–Reese’s is toying with a classic American confection–one man is so distraught that he drunks his face into a crock pot of…
T-Mobile and Panay Films brought Zach Braff and Donald Faison back to the cul de sac for Super Bowl 58 and gave them a new neighbor for their musical 5G home internet recruitment efforts: Jason Momoa. Braff and Faison initially discussed their internet options over the hedge to the tune of Steven Sondheim and Leonard…
The E*Trade baby picked a new Super Bowl teammate in creative agency 72andSunny and a new pastime in pickleball for his latest Big Game ad. Using the fast-growing “tennis for babies, but for adults” as a metaphor for the daunting world of securities trading, E*Trade’s 30-second Super Bowl 58 spot–airing during the second quarter–has its…