Taylor Swift’s effect on the NFL has been an advertising Love Story, but the singer didn’t have much impact on Paramount’s record-setting Super Bowl 58 ad sales. Though the company hasn’t announced its sales total, ADWEEK has learned that Paramount has surpassed Fox’s ad sales revenue from last year of around $600 million for the…
This Netflix news will travel fast. Top line Today, Netflix announced Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer’s ad-supported plan throughout 2024. Between the lines According to the companies, the new partnership is a significant step as Expedia Group looks to accelerate its global expansion…
Legendary director Martin Scorsese gets creative help from his daughter Francesca Scorsese in Squarespace’s Super Bowl 58 teaser. The charming four-minute film sets up the website building service’s 10th consecutive commercial in the Big Game. It is also Scorsese’s first time directing a Super Bowl ad. The trailer plays on the Scorsese father-daughter dynamic that…
Interpublic Group (IPG) has appointed Susan Credle as its first creative advisor. In the new role, Credle will partner with creative leaders across IPG’s agencies to advance the culture of creativity throughout the network for its clients. In addition to this new role, Credle will continue to serve as chair of global network FCB throughout…
Christopher Walken is one of the most mimicked celebrities, as his signature stilted cadence is perhaps the most unique in Hollywood. BMW’s Super Bowl spot takes Walken-mocking to the limit as the star drives and walks through several scenes where everyone he talks with tries to imitate him. The 60-second spot, “Talkin’ Like Walken,” by…
This year’s Super Bowl marks the return of the iconic Coors Light train, with LL Cool J and Lainey Wilson–as well as The O’Jays–along for the ride. The original Silver Bullet Train debuted in 2005 and kept chugging through 2012 on the premise that overheated people everywhere should have access to a cold train of…