After a tumultuous year, Bud Light is attempting to win over fans with a playful Super Bowl 58 ad featuring a genie who grants party wishes. As the Official Beer Sponsor of the NFL, the Anheuser-Busch brand’s campaign for the league’s biggest weekend unites the magical character with a host of sports and music stars….
Quick-service restaurant giant McDonald’s’s is on a mission in France to improve its menu to the point where its burgers are so irresistible that people chase their customers to try them. Created by TBWAParis, the 70-second campaign ad named “Chase” features customers chowing down on one of the burgers, including a cop and a hospital…
Ben Affleck went viral during the 2023 Grammys for looking bored and dejected while sitting next to his wife, Jennifer Lopez. A Dunkin’ ad released during this year’s awards that teases a likely Super Bowl campaign builds on that meme as the actor, director and brand ambassador decides to become a pop star himself. Exaggerating…
As 2024 gets underway with a tumultuous January, one can only imagine what the next 11 months have in store. If the last few years have taught us anything, it’s that anything can and will happen. Luckily, we were able to ask some experts to discuss their predictions for the year ahead at ADWEEK’s annual…
When writer-director Derek Mari and producer Dan Sima decided to make Crohnie, a short film based on Mari’s experiences with Crohn’s disease, they had to raise a production budget first. They considered private investments, crowdfunding and product integration deals–common ways independent filmmakers bootstrap productions. Mari and Sima stumbled upon a windfall when they signed a…
There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while delivering the same seamless purchase journey. Why is connection important? Because Gen Z are social shoppers. They use social and websites for inspiration, think…