In this episode of Brave Commerce, Thomas Ranese, chief marketing officer at Chobani, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the intersection of technology and consumer packaged goods (CPG). They also discuss Chobani’s remarkable growth, and the challenges and opportunities facing the CPG industry. As the conversation begins, Ranese emphasizes Chobani’s…
For the first Super Bowl ad in Mountain Dew Baja Blast history, PepsiCo brought in Aubrey Plaza and her former Parks and Recreation costar Nick Offerman to try to contain their enthusiasm. Earlier this year, PepsiCo announced that Mountain Dew Baja Blast–a favorite of Chalupa-stockpiling, Nacho Fry-chasing, Crunchwrap-decimating Taco Bell patrons for the past two…
The Grammys numbers are in, and it’s music to CBS’ ears. Despite linear TV trending down almost across the board outside of sports, CBS’ defied the numbers once again with Sunday’s broadcast of the 2024 Grammys. Viewership was up 34% from last year on the night, averaging 16.9 million viewers, the largest Grammys audience since…
Uber Eats’ Super Bowl 58 ad mashes together celebrities including Jennifer Aniston and David Schwimmer, David and Victoria Beckham, and halftime performer Usher, all of whom forget key parts of their identities. The brand’s fourth consecutive Big Game commercial, created by agency Special Group, will air during the third quarter just after the halftime show….
In 1967, a sketchy tabloid called The National Spotlite ran a story that Walt Disney, who’d died the previous year, had arranged for his body to be kept in cryonic stasis. The story wasn’t true–but it wasn’t entirely farfetched, either. In the late 1960s and well into the following decade, sufferers of incurable illnesses pinned…
Honda is one automaker aiming to address gaps in public knowledge around at-home and on-the-go charging options for electric vehicles, as the company rolls out its first all-electric offerings in the U.S. this year. As Honda gears up to launch its all-electric Prologue SUV and Honda-owned Acura plans to release its all-electric TDX, the company…