The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American futbol football game of the year–Super Bowl LVIII. Several brands are activating within the Spanish-language broadcast on Univision in addition to CBS; TurboTax, Totino’s, Audi, Total by Verizon, and T-Mobile have all announced Spanish-language spots. In this episode…
In recent years, the creator economy has minted many social media stars. Then comes the challenge of maintaining that fame and continuing to create engaging new content. German creators the Elevator Boys became friends through TikTok and have expanded into various fields, including modeling and music. The Elevator Boys are a group of five friends…
M&M’s is back advertising in the Super Bowl this year, with a new creative strategy that centers celebrities as the stars of the candy brand’s narrative, instead of their at times controversial spokescandies. The campaign, designed with help from long-standing agency partner BBDO, focuses on throwing a bone to those who didn’t win big, specifically…
In 2020, advertising leaders committed to expanding emphasis on DEI. In 2023, new data from nonprofit organization She Runs It shows some promising improvements, but also underscores that marketers’ are relaxing their commitments to equity. Other studies back that up. Only 18% of respondents to a MediaLink survey marked diversity, equity and inclusion and environmental…
The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure sum two years ago. Since then, the publisher has also added homegrown hits like Connections, and slowly introduced advertising across the various gaming surfaces. (There are still no ads in the Games or flagship apps,…
Families in the Baltics are ready to give their overworked kitchen appliances a break as they seek out excuses to go to McDonald’s. Created by TBWA Latvia, the 30-second advert from the quick service restaurant giant, “Send Your Kitchen on Vacation,” promotes the various ways customers can pick up food from McDonald’s. The ad features…