Lexus serves seven-figure sponsorship of Sky Sports’ new tennis channel
Sponsorship follows brand’s commitment to a multi-year partnership with the ATP Tour.
Entry deadline looms for Campaign Agency of the Year Global Awards
World’s leading agencies, big and small, will be judged by top marketers.
Campaign Podcast: Adland’s mental health with Josh Krichefski and Sue Todd
Following Tuesday’s news chat, Thursday’s podcast takes a deep dive on mental health.
Disney Launching Standalone ESPN Streamer Following Surprise Combined Sports Service
Disney is making good on its promise to take ESPN direct-to-consumer. During the company’s quarterly earnings call Wednesday, CEO Bob Iger announced an arrival date for the standalone ESPN streaming service, planned for August 2025. The upcoming streamer will remain separate from the sports streaming service with Fox and Warner Bros. Discovery, which was announced…
When Regional Goes National: Streaming Service Zeam Launches During the Super Bowl
You haven’t heard of Zeam yet, but after the Super Bowl you most likely will know the name. Zeam is a new streaming home for news, sports and culture from hundreds of local television stations across the country in one central, highly personalized hub, and it’s free, live and on-demand. The new service is launching…
Brands Thrive on Consistency. Retailers Need Something Else
Breaking the rules: That’s how many branding experts viewed Barnes & Noble’s new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. “Unpredictable and dynamic” is how CEO James Daunt described the new approach in The New York Times; experimentation encourages different shopping experiences…