IPG declines in 2023, targets flat 2024 as last year’s challenges continue
CEO Philippe Krakowsky estimates the holding company will invest roughly $80 million in AI this year.
Pitch Update: Co-op, Rightmove, Finlandia, Molson Coors, Dyson, Fentimans, Yum Brands and more
Campaign rounds up the latest pitches, reviews and account wins.
Funky Pigeon on hunt for creative agency
The card service is understood to be in talks with a number of agencies.
Financial Services Compensation Scheme appoints Republic of Media
Incumbent is UM London, which has handled the account since 2012.
How Dotdash Meredith Helps Advertisers Convert From Cookies to Contextual
Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel. For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. The publisher asks…
East Midlands Railway reviews creative account
Atomic London won the account in 2020.