With the array of streaming services available today, viewers have more ways than ever to watch television, often opting for ad-free experiences that many find preferable. But what has this meant for advertisers? To learn more about the evolution of TV advertising, we spoke to Jon Steinlauf, chief U.S. advertising sales officer at Warner Bros….
Ever since the Beetle rolled into the U.S., confounding and exciting the American auto driving public, on Jan. 17, 1949, people have come to love Volkswagen. To celebrate 75 years in America, Volkswagen is telling visual tales about the history of the brand and its ardent fans. The campaign, “An American Love Story,” by independent…
The ad has received 273 complaints since it launched in October.
Campaign timed just after NHS announced people can be treated for various illnesses without need for GP appointment.
Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled for the end of this year. However, some solutions on the market that purport to prepare buyers and publishers for a future without cookies still use–and are greatly improved by–third-party cookies for targeting. The use…
Campaign highlights the three agencies on its radar from the past week.