He Gets Us, a campaign to revamp the reputation of Jesus, the central figure in Christianity, ran its first of two Super Bowl ads in the first quarter of the 2024 Big Game. Together, the two ads total 75 seconds of in-game advertising, costing an estimated $17.5 million. This marks the religious group’s second year…
To launch its free Gatorade iD membership program, the PepsiCo brand is hosting an exclusive Super Bowl experience in Las Vegas for young visiting athletes and its NFL talent roster. The invite-only immersive activation puts Gatorade’s technology on display. Once invitees sign up for Gatorade iD, they receive a custom access card that they tap…
This weekend, as the Super Bowl looms large, brand mascot Chester Cheetah is marrying people in his Cheetos Chapel on the Las Vegas Strip. Or at least, a digitized version of Chester appears to welcome bystanders into the “cheesy” pop up chapel. On Saturday a real officiant legally married Frito-Lay employees. The brand’s CEO was…
Quinta Brunson is on a roll. After wins at the Golden Globes and the Emmy Awards, Brunson now heads to the Super Bowl as the star of a spot for TurboTax. “Make Your Moves Count” from R/GA finds the writer/producer/actor sitting on a very red couch talking online with Connie, a tax expert, about the…
Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The lag didn’t used to matter as much, since marketers usually committed to buy…
If you’re Pfizer and you’re dedicating your first Super Bowl ad to fighting cancer, how do you get the message across without bringing down more than 100 million people across the country? Crank up the Queen. “One thing we have seen, particularly with our new agency partners at Publicis, is the power of music in…