What happened at Super Bowl LVIII? Seven standout marketing moments
From bossy owls and ‘Mayo Cats’ to Taylor Swift and Beyoncé internet frenzies, PMW gives you a quick recap from the biggest day in the advertising calendar.
Ashley Furniture Pulled Out All The Sofas For Its Super Bowl Restaurant Takeover
Ashley Furniture came to the Super Bowl this weekend to takeover the Dawg House Saloon & Sports Book inside the Resorts World casino. This is the largest activation in the brand’s history around the game, according to its director of brand activation field marketing, Alexa Richardson. It decked the restaurant in its signature orange color…
Joint MD Nathan Gainsford leaves Grey London
Jonny Tennant-Price continues as managing director.
Expedia ad helps holidaymakers complete bucket lists in Northern Lights adventure
The campaign was created in-house.
Havas expands in B2B marketing with new acquisition
Ledger Bennett has been in B2B marketing for close to 40 years.
Adweek Podcast: The Biggest Moments of Super Bowl LVIII
On a special episode of Yeah, That’s Probably An Ad: Super Bowl Edition, community editor Luz Corona and senior podcast producer Al Mannarino get together for the annual recap immediately following The Big Game along with some familiar faces in media and entertainment. First up, deputy TV editor Bill Bradley and senior TV reporter Mollie…