Campaign UK Agency of the Year Awards 2023: winners revealed
Leo Burnett, Mother and MG OMD were among the big winners at the ceremony this evening.
Campaign UK Agency of the Year Awards 2023: winners revealed
Leo Burnett, Mother and MG OMD were among the big winners at the ceremony this evening.
Humanizing SAP—A New Chapter for the Tech Business
“We knew that we needed to secure an emotional territory that is very distinct,” explained Julia White, SAP’s chief marketing and solutions officer. “The world of business-to-business marketing and B2B tech is busy, and it can all feel the same. So I wanted to know what our unique place in the world was and what…
Super Bowl 58 Breaks Viewership Records With Swift Rise in Ratings
Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday’s Super Bowl matchup showcasing the Kansas City Chiefs’ overtime win against the San Fransisco 49ers smashed viewership records. According to Nielsen Fast National data and Adobe Analytics, the game…
The top 10 Super Bowl LVIII ads, according to creatives
Campaign US gathered a group of creative leaders to rank the best ads of the game.
Robert F. Kennedy Jr. Faces Family Backlash Over Repurposed JFK Ad
The politician Robert F. Kennedy Jr. is receiving backlash from his extended family following an ad that ran in the second quarter of Super Bowl LVIII. The spot deliberately replicated an ad run by the late John F. Kennedy in his 1960 presidential campaign, down to its signature jingle and hand-drawn illustration style. The Super…